AI search visibility is how often, and how favourably, your business appears in answers from AI assistants such as ChatGPT, Claude and Perplexity when people ask questions in your category.

What gets measured

• Mentions: out of the questions your customers ask, how many answers include your business?
• Share of voice: how often you appear compared with competitors.
• Sentiment: how the assistant describes you. Favourably, neutrally or negatively.
• Citations: which sources and pages the assistant relied on.

Why it is not the same as a Google ranking

A ranking is a position in a list. An AI answer is a short written response. You are either in it or you are not, and the wording matters as much as the mention.

How it is improved

Start by finding the questions where you are missing. Then publish clear, accurate content that answers them, keep your business details consistent across the web, and track your results over time. Rechecking regularly matters because answers change.

Why it matters for Australian businesses

Customers ask local questions: the right tradie, dentist or cafe in their suburb. Visibility depends on Australian cities, suburbs and phrasing, which is why we built SeenBy specifically for Australian businesses.